David Lumu, newvision
image fromExcerpt:
The Ugandan ministry of foreign affairs (MoFA) has partnered with Stanbic Bank to conduct financial training for Ugandan diplomats as the country positions all missions for commercial diplomacy.
Ambassador Patrick Mugoya, the ministry's permanent secretary, talked about the move.
He said the training offer comes at a time when the country is preparing to unveil a new functional department for commercial and public diplomacy to deal with investment promotion, marketing and branding of Uganda within the international and regional system. ...
Margret Kafeero Awino, the head of public diplomacy at the ministry said Mugoya made the remarks following a meeting with Patrick Mweheire, the CEO of Stanbic Bank at the ministry's headquarters in Kampala.
“The meeting which followed a courtesy call to the MoFA by Stanbic Africa Head of Advocacy and Risk in October 2016 focused on various areas of interest including production of financial and promotional literature, Training of Commercial Attachés in financial literacy, Brand Promotion, image building, public outreach, marketing and production of relevant promotional materials,” said Awino in a statement. ...
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