Friday, June 12, 2015

Place Branding and Public Diplomacy: Most Recent Issue


TABLE OF CONTENTS

Volume 11, Issue 2 (May 2015)

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EDITORIAL

Celebrating ten years FREE

Robert Govers
Place Brand Public Dipl 11: 97-100; doi:10.1057/pb.2015.7
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ORIGINAL ARTICLE

Perceptions of gun violence in the US as a moderator of international tourism advertising effectiveness

Jami A Fullerton and Alice Kendrick
Place Brand Public Dipl 11: 101-110; advance online publication, October 8, 2014; doi:10.1057/pb.2014.32
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ORIGINAL ARTICLES

Taking the new public diplomacy online: Russia and China

Greg Simons
Place Brand Public Dipl 11: 111-124; advance online publication, March 18, 2015; doi:10.1057/pb.2014.22

Configuring the foreign correspondent: New questions about China’s public diplomacy

Wanning Sun
Place Brand Public Dipl 11: 125-138; advance online publication, October 8, 2014; doi:10.1057/pb.2014.20

The use of the Spanish language as a cultural diplomacy strategy for extending Mexico’ssoft power in the United States

César Villanueva Rivas
Place Brand Public Dipl 11: 139-147; advance online publication, November 12, 2014; doi:10.1057/pb.2014.33
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CASE STUDY

Developing a city brand balance sheet – Using the case of Horsens, Denmark

Ole Have Jørgensen
Place Brand Public Dipl 11: 148-160; advance online publication, August 6, 2014; doi:10.1057/pb.2014.16
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BOOK REVIEWS

European Public Diplomacy: Soft Power at Work

Robin Brown
Place Brand Public Dipl 11: 161-162; doi:10.1057/pb.2014.10

Tribal Modern: Branding New Nations in the Arab Gulf

Frank M Go
Place Brand Public Dipl 11: 163-168; doi:10.1057/pb.2014.23

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