TABLE OF CONTENTS
Volume 11, Issue 2 (May 2015)
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EDITORIAL
Celebrating ten years FREE
Robert Govers
Place Brand Public Dipl 11: 97-100; doi:10.1057/pb.2015.7
ORIGINAL ARTICLE
Perceptions of gun violence in the US as a moderator of international tourism advertising effectiveness
Jami A Fullerton and Alice Kendrick
Place Brand Public Dipl 11: 101-110; advance online publication, October 8, 2014; doi:10.1057/pb.2014.32
ORIGINAL ARTICLES
Taking the new public diplomacy online: Russia and China
Greg Simons
Place Brand Public Dipl 11: 111-124; advance online publication, March 18, 2015; doi:10.1057/pb.2014.22
Configuring the foreign correspondent: New questions about China’s public diplomacy
Wanning Sun
Place Brand Public Dipl 11: 125-138; advance online publication, October 8, 2014; doi:10.1057/pb.2014.20
The use of the Spanish language as a cultural diplomacy strategy for extending Mexico’ssoft power in the United States
César Villanueva Rivas
Place Brand Public Dipl 11: 139-147; advance online publication, November 12, 2014; doi:10.1057/pb.2014.33
CASE STUDY
Developing a city brand balance sheet – Using the case of Horsens, Denmark
Ole Have Jørgensen
Place Brand Public Dipl 11: 148-160; advance online publication, August 6, 2014; doi:10.1057/pb.2014.16
BOOK REVIEWS
European Public Diplomacy: Soft Power at Work
Robin Brown
Place Brand Public Dipl 11: 161-162; doi:10.1057/pb.2014.10
Tribal Modern: Branding New Nations in the Arab Gulf
Frank M Go
Place Brand Public Dipl 11: 163-168; doi:10.1057/pb.2014.23
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