Thursday, June 4, 2015

Soft Power for Hard Times (video)


Video: On 4/29/15, the Schemel Forum at The University of Scranton hosted William Kiehl, President and CEO, PD Worldwide International, Consultants. The talk enumerates various types of soft power with an emphasis on public diplomacy.

Kiehl image from

Kiehl outlines the difference between public diplomacy and traditional diplomacy in the contemporary world as well as describing its importance as a tool for pursuing a national security strategy.

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