This article [date not cited in entry - JB] argues that the United States is not only fighting a war against international terrorism by classical, military means, but is also engaged in a battle over the ‘hearts and minds’ of the Muslim world. It examines the USA’s public diplomacy efforts to manage the after-shocks of 9/11, and identifies the key concepts that underlie public diplomacy. The article presents a brief overview of the main points of criticism that these policies have provoked. It concludes that although the USA’s public diplomacy is an essential (and still underdeveloped and undervalued) component of its overall policy towards the Middle East, it will take more than better communications to address the USA’s credibility and image problems in that region. Articles citing this article
Reflections on Public Diplomacy: People-to-People CommunicationAmerican Behavioral Scientist December 1, 2009 53: 579-606
A Princeton PhD, was a US diplomat for over 20 years, mostly in Eastern Europe, and was promoted to the Senior Foreign Service in 1997. For the Open World Leadership Center, he speaks with
its delegates from Europe/Eurasia on the topic, "E Pluribus Unum? What Keeps the United States United." Affiliated with Georgetown University for over ten years, he shares ideas with students about public diplomacy.
The papers of his deceased father -- poet and diplomat John L. Brown -- are stored at Georgetown University Special Collections at the Lauinger Library. They are manuscript materials valuable to scholars interested in post-WWII U.S.-European cultural relations.
This blog is dedicated to him, Dr. John L. Brown, a remarkable linguist/humanist who wrote in the Foreign Service Journal (1964) -- years before "soft power" was ever coined -- that "The CAO [Cultural Affairs Officer] soon comes to realize that his job is really a form of love-making and that making love is never really successful unless both partners are participating."