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As I read article after article on how to "evaluate" public diplomacy, supposedly to be "measured" quantitatively (but an activity, in actuality -- for anyone who's had the privilege to carry it out, at generous (for how long?) taxpayers' expense, in the "real world" outside of the admirable but insular USA biosphere/ivory tower think-tank provincial little world whose academicallytenured/card-carrying members scratch their heads about "what does public diplomacy achieve") -- is perhaps best "analyzed" by the distinguished scholar Ninkovich with the following wise words: It's
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