Friday, April 1, 2016

Deputy Assistant Secretary General, Public Diplomacy Division

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NATO Headquarters, Brussels, Belgium

Public Diplomacy Division, Office of the DASG

Deputy Assistant Secretary General




: 160162


Please note that the competition for this post is provisionally scheduled as follows:

  • Preselection through digital interviews on 10 to 20 May 2016
  • Final Selection on 7, 8 and 9 June 2016 2016 in Brussels, Belgium.


NATO's Public Diplomacy Division (PDD) plays a key role in explaining the Alliance's strategic messages to opinion formers and to the public in general.

As NATO's main public interface, PDD works to raise the Alliance's profile with audiences world-wide. PDD also works to promote security cooperation through a variety of programmes in NATO and partner countries and contributes to a continuous process of international security debate and policy creation. Last but not least, the Division also acts as coordinator for most public diplomacy activities undertaken by other Divisions at NATO Headquarters (HQ), as well as by other entities, both civilian and military, belonging to the NATO structure.

The Deputy Assistant Secretary General (DASG) supports the Assistant Secretary General for Public Diplomacy (ASG PDD) in the definition, implementation and continuous improvement of public diplomacy policies, strategies and processes. The outcome sought is the successful implementation of communication plans.

In addition to managing communication efforts, the DASG will assist the ASG PDD in the overall management of the Division and is required to deputise for the ASG at the North Atlantic Council (NAC) or other meetings.

As part of PDD’s executive team, he/she is expected to work closely with colleagues in the formulation of public diplomacy policy, communications strategies and delivery mechanisms for a wide range of NATO issues. Additionally, he/she will be expected to chair committees as well as facilitate dialogue and consensus building on a broad basis, especially with relevant NGOs. He/she supervises the work to coordinate the activities and interaction of approximately 90 International Staff (IS) organised in 3 Sections.

Key challenges facing the successful candidate during the next 3 years will include:

working to improve the coordination of all Alliance communications;

building a consensus with nations, senior management, and other NATO bodies on NATO public diplomacy strategies;

establishing and implementing relevant performance indicators to measure success;

demonstrating progress on all issues related to change management – in particular the introduction of new working methods to ensure that the provision of communication services is provided in the most effective way possible.

In addition to the application form, candidates are expected to submit a Word or pdf document, maximum two pages, summarizing their views on the key challenges for this post. This essay will be evaluated as part of the shortlisting assessment (see full instructions on how to apply at the end of this vacancy notice).



The incumbent must:
hold an advanced university degree in communications, public relations, international relations, political science or related fields from an institute of recognised standing;

have 10 years’ progressively responsible experience in coordinating the implementation of strategic messages and products through multiple channels in a dynamic environment;

have experience in strategic planning;

have solid knowledge of international research related to security and defence issues and the ability to develop communication strategies for non-specialised audiences;

have excellent public speaking skills;

have significant experience managing and providing guidance at the senior level, preferably in an governmental, military or International Organisation;

possess the following minimum levels of NATO’s official languages (English/French): V (“Advanced”) in one; IV (“Upper-intermediate”) in the other;

be able to travel frequently and work unsocial hours as required.


The following would be considered an advantage:
experience in presenting briefings to high-level, multinational officials;

experience representing his/her country of origin in an international context.


Stakeholder Management

Work closely with the ASG, and the PDD Section Heads to ensure the harmonisation of efforts. Work with NATO committees as the DASG responsible for the coordination of communication strategies.

Expertise Development

Remain informed on current and future security challenges (e.g. military, political, and diplomatic). Orchestrate relationships and negotiate with key public communication providers.

Financial Management

Manage the PDD budget. Approve budget requests for programmes and projects in the respective areas.

Planning and Execution

Coordinate the activities of NATO Sections having a direct role in communications and information (Engagements, Communications and Press & Media Sections) and NATO Offices located in Moscow and Kyiv.

Representation of the Organization

Assist or represent the ASG in meetings of relevant Committees, Task Forces, Boards, Panels and Working Groups. Brief groups of senior officers who visit NATO HQ. Represent PDD and NATO at seminars, conferences and other gatherings of opinion leaders.

Organisational Efficiencies

Design and implement action plans, with strong emphasis on Assessment and Evaluation.

People Management

Manage the staff members within the Division (approximately 90 people).

Policy Development

Assist the ASG in devising effective public diplomacy policies and strategies.

Vision and Direction

Assist the ASG in determining work priorities.

Project Management

Lead the overall management of the Division. Manage projects and programmes in alignment with NATO’s public diplomacy strategy.

Knowledge Management

Exchange ideas with other International Organisations. Ensure that NATO’s policies and objectives are effectively communicated, widely understood and developed in accordance with Alliance objectives.

Perform any other related duty as assigned.


The incumbent reports to the ASG, PDD and will maintain close working relationships with senior line managers of NATO HQ Divisions, Independent Offices and with the International Military Staff in order to develop and successfully implement public diplomacy strategy. Communication and coordination will be required with national authorities, private organisations, as well as with political and academia in order to foster productive relationships.

Direct reports: 7

Indirect reports: 80


The incumbent must demonstrate:

Change Leadership;

Conceptual Thinking;

Developing Others;

Impact and Influence;



Organisational Awareness;



Contract to be offered to the successful applicant (if non-seconded):

Definite duration contract of three years; possibility of renewal for up to three years.

Contract clause applicable:

This is a senior post of specialised political nature in which turnover is required for political reasons. The successful applicant will be offered a 3-year definite duration contract, which may be renewed for a further 3-year period. The maximum period of service in this post is six years.

If the successful applicant is seconded from the national administration of one of NATO’s member States, a 3-year definite duration contract will be offered, which may be renewed for a further period of up to 3 years subject also to the agreement of the national authority concerned.

Serving staff will be offered a contract in accordance with the NATO Civilian Personnel Regulations.




be submitted using one of the following links, as applicable:
For NATO civilian staff members only: please apply via the internal recruitment portal (for more information, please contact your local Civilian HR Manager);

For all other applications:

Due to the broad interest in NATO and the large number of potential candidates, telephone or e-mail enquiries cannot be dealt with.

Appointment will be subject to receipt of a security clearance
(provided by the national Authorities of the selected candidate) and approval of the candidate’s
medical file by the NATO Medical Adviser.

Applicants who are not successful in this competition may be offered an appointment to another post of a similar nature, albeit at the same or a lower grade, provided they meet the necessary requirements.

Please note that we can only accept applications from nationals of NATO member countries.

NATO as an employer values diverse backgrounds and perspectives and is committed to recruiting and retaining a diverse and talented workforce. NATO welcomes applications of nationals from all Member States and strongly encourages women to apply.

Please note that the International Staff at NATO Headquarters in Brussels, Belgium is a

non-smoking environment.

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