David Samuels, New York Times, May 5, 2016; see also.
Image from article, with caption: Rhodes during a video conference in the White House Situation Room
How Ben Rhodes rewrote the rules of diplomacy for the digital age.
As the deputy national security adviser for strategic communications, Rhodes writes the president’s speeches, plans his trips abroad and runs communications strategy across the White House, tasks that, taken individually, give little sense of the importance of his role. He is, according to the consensus of the two dozen current and former White House insiders I talked to, the single most influential voice shaping American foreign policy aside from Potus himself. The president and Rhodes communicate “regularly, several times a day,” according to Denis McDonough, Obama’s chief of staff, who is known for captaining a tight ship. “I see it throughout the day in person,” he says, adding that he is sure that in addition to the two to three hours that Rhodes might spend with Obama daily, the two men communicate remotely throughout the day via email and phone calls. Rhodes strategized and ran the successful Iran-deal messaging campaign, helped negotiate the opening of American relations with Cuba after a hiatus of more than 50 years and has been a co-writer of all of Obama’s major foreign-policy speeches. “Every day he does 12 jobs, and he does them better than the other people who have those jobs,” Terry Szuplat, the longest-tenured member of the National Security Council speechwriting corps, told me. On the largest and smallest questions alike, the voice in which America speaks to the world is that of Ben Rhodes.
Like Obama, Rhodes is a storyteller who uses a writer’s tools to advance an agenda that is packaged as politics but is often quite personal. He is adept at constructing overarching plot-lines with heroes and villains, their conflicts and motivations supported by flurries of carefully chosen adjectives, quotations and leaks from named and unnamed senior officials. He is the master shaper and retailer of Obama’s foreign-policy narratives, at a time when the killer wave of social media has washed away the sand castles of the traditional press. His ability to navigate and shape this new environment makes him a more effective and powerful extension of the president’s will than any number of policy advisers or diplomats or spies. His lack of conventional real-world experience of the kind that normally precedes responsibility for the fate of nations — like military or diplomatic service, or even a master’s degree in international relations, rather than creative writing — is still startling. ...
The job he was hired to do, namely to help the president of the United States communicate with the public, was changing in equally significant ways, thanks to the impact of digital technologies that people in Washington were just beginning to wrap their minds around. It is hard for many to absorb the true magnitude of the change in the news business — 40 percent of newspaper-industry professionals have lost their jobs over the past decade — in part because readers can absorb all the news they want from social-media platforms like Facebook, which are valued in the tens and hundreds of billions of dollars and pay nothing for the “content” they provide to their readers. You have to have skin in the game — to be in the news business, or depend in a life-or-death way on its products — to understand the radical and qualitative ways in which words that appear in familiar typefaces have changed. Rhodes singled out a key example to me one day, laced with the brutal contempt that is a hallmark of his private utterances. “All these newspapers used to have foreign bureaus,” he said. “Now they don’t. They call us to explain to them what’s happening in Moscow and Cairo. Most of the outlets are reporting on world events from Washington. The average reporter we talk to is 27 years old, and their only reporting experience consists of being around political campaigns. That’s a sea change. They literally know nothing.” ...