Saturday, May 21, 2016

Keyhole: Track What Matters

uncaptioned image from entry
May 21, 2016
Keyhole is a platform that allows users to track a hashtag, keyword or URL in real-time. Campaign statistics can be monitored and evaluated to gauge performance; the app also identifies digital influencers to determine where power is based and how campaign content can be amplified. Generating data from the CPD-UN Forum on Public Diplomacy for SDGs, our hashtags #CPDinDC and #PD4SDGs were used in more than 100 posts and achieved almost 1.3 million impressions. This tool offers visualization of the power of public diplomacy campaigns. 

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