Work on implementing the EU’s global strategy for 2016-2017 includes stepping up public diplomacy efforts as one of the priority areas. A number of factors motivated this move. Firstly, the substantial resources committed for relief and recovery assistance to Syrian refugees and their host communities in neighbouring Lebanon, Jordan, Iraq, Turkey and Egypt have had little impact on public awareness of the existing European cooperation programmes. The visibility of EU funds has also been limited in the 10 EU strategic partner countries, where the profile of EU programmes is still low. Secondly, the need for a strategic EU approach to communication also results from intensified propaganda and disinformation campaigns seeking to discredit the EU and eventually undermine its position. Thirdly, effective EU communication in third countries plays a key role in countering jihadist propaganda in the EU’s neighbourhood and its spilling over into EU territory.
A Princeton PhD, was a US diplomat for over 20 years, mostly in Eastern Europe, and was promoted to the Senior Foreign Service in 1997. For the Open World Leadership Center, he speaks with
its delegates from Europe/Eurasia on the topic, "E Pluribus Unum? What Keeps the United States United." Affiliated with Georgetown University for over ten years, he shares ideas with students about public diplomacy.
The papers of his deceased father -- poet and diplomat John L. Brown -- are stored at Georgetown University Special Collections at the Lauinger Library. They are manuscript materials valuable to scholars interested in post-WWII U.S.-European cultural relations.
This blog is dedicated to him, Dr. John L. Brown, a remarkable linguist/humanist who wrote in the Foreign Service Journal (1964) -- years before "soft power" was ever coined -- that "The CAO [Cultural Affairs Officer] soon comes to realize that his job is really a form of love-making and that making love is never really successful unless both partners are participating."