Thursday, May 28, 2015

Israel’s divine diplomacy – i24news

Daniel Shek,

Extract from article:

Most Israelis have never considered foreign relations as particularly important, even though they are obsessed with the way the world views our country. “Hasbara”, the untranslatable Hebrew term for PR-communication-branding-public affairs-public diplomacy-propaganda put together, is far higher on the agenda of our leaders than the well-being of our relations with the rest of the world. This may seem like a strange attitude on the past of a tiny nation located in a not-too-friendly neighborhood, but hey, there’s no shortage of paradoxes around here. Those who preach the building of alliances and strengthening of friendships with world powers are generally regarded as wimps who lack self-confidence and national pride.

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