CPD Daily (January 30)

January 30, 2017; via email Does Brand Nationality Still Matter? CPD BLOG While the world of business is increasingly connected and integrated on the global scale, the nationality of a brand at times attains growing political significance in today’s marketplace. Some argue that with globalization a brand’s nationality—its perceived national association—has become so tenuous that contemporary consumers may not care where a brand is from or even know the country-of-origin information of the brands they purchase. Read More... Starbucks Says It Will Hire 10,000 Refugees Worldwide in Next 5 Years NPR Leaders of several American companies have announced plans to hire, house or otherwise support people affected by President Trump's sweeping freeze on people seeking asylum in the U.S. or traveling from seven largely Muslim countries. [...] Starbucks Chairman and CEO Howard Schultz says his company plans to hire 10,000 refugees in the next five years in the 75 countries where it does business. Read More... The Approach the EU Should Take to the Western Balkans EURACTIV The soft power capabilities of the EU are weakening for a number of reasons, including institutional confusion, Brexit, the Refugee crisis, terrorism, the rise of populism, resistance among member states to further enlargement given the Union’s economic problems. [...] Given this situation, political developments in the Western Balkans that have a direct impact on regional security must be closely monitored. Read More... With Travel Ban, Trump Fails Public Diplomacy 101 THE HILL Public diplomacy is one of the most powerful tools a president has to inform and influence the world by communicating American values and interests. By engaging with citizens overseas, we expand and extend our national security through the dissemination of news, information, culture, education, entrepreneurship and everything else that make a democracy strong. Read More... From Syria with Art NEW EUROPE Since opening in 1970, von Bartha has exhibited modern and contemporary artists across historically significant movements. Representing over 20 artists and estates, the programme includes contemporary artists in a dialogue with Kinetic art and Concrete art. Working closely with the Salamieh Hospital in Hawarti, Syria, SUPERFLEX has sourced necessary surgical tools which are exhibited within the gallery space. Read More... How Xi Jinping is Using Soccer to Help Achieve the ‘Chinese Dream’ THE WASHINGTON POST The match also represented something else: a case study in the globalization of European soccer, with a decidedly Chinese flavor. Both teams were acquired in 2016 by Chinese investors for a total exceeding $1 billion, a capstone to a flurry of Chinese purchases of European soccer clubs over the past two years. [...] China’s big soccer play is of a piece with Chinese President Xi Jinping’s “Chinese Dream” idea of attaining national greatness Read More... CPD Website | Contact | Unsubscribe