Enhancing Public Diplomacy

europa.eu

In a more connected world, it is important to project a coherent image of the EU and its core values. This can be done by engaging more effectively with state and non-state partners, as well as consolidating EU public diplomacy efforts such as study exchange networks and youth initiatives. Promoting EU programmes such as Horizon 2020, a multi-billion EU Research and Innovation programme that focuses on excellent science, industrial leadership and tackling societal challenges, is also an important part of EU public diplomacy.