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Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts
Original Research Article- In Press, Corrected Proof, Available online 21 February 2017
Highlights
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- Taxonomies of public diplomacy approaches and public relations message strategies are used to analyze 41 embassies’ Twitter accounts for Central Eastern European (CEE) and Western nations.
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- There is a strong and significant association between the diplomatic approaches and public relations strategies of messages sent by embassies on Twitter.
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- The intersections of informative messaging strategies with both cultural diplomacy and advocacy diplomacy approaches represented the majority of content.
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- Listening was notably the most infrequent public diplomacy strategy.
China’s public diplomatic networks on the Ebola issue in West Africa: Issues management in a network society
Original Research Article- In Press, Corrected Proof, Available online 6 March 2017
Highlights
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- This study develops a model with relational concepts in issues management and public diplomacy.
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- The study applies the relational issues management model to examine Chinese Ebola public diplomacy in West Africa.
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- The study innovatively combines social network analysis and qualitative content analysis.
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- The analysis showed that through network building, China mobilized resources and built a diverse relationship network to manage the Ebola issue.
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