Umar Farooq Khan, pakobserver.net; see also Jeffrey Robertson, "First Impressions Count," CPD [USC Center on Public Diplomacy] (August 11, 2017) which (although not cited by Khan) quite evidently inspired his article.
image (not from article) from
Excerpt:[A]n official government website in Pakistan is very standardised which misses out on an opportunity to engage, influence and persuade the audience. ...
The writer is a Researcher at Islamabad Policy Research Institute, a think-tank based in Islamabad.
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