Sunday, November 12, 2017

Public Diplomacy and Foreign Policy

Atsushi Tago,

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Summary and Keywords

Public diplomacy has become an essential subject for both practitioners of foreign policy and scholars of international relations/world politics. The more the term achieves popularity and is used in policy papers, magazines, academic books, and articles, the greater the number of different definitions of the concept. Unfortunately, no universally agreed-upon definition exists. With regard to the international relations debate on the “-isms,” some researchers claim that public diplomacy is part of constructivism. Yet, while it may be appropriate to categorize public diplomacy as constructivist for norm-oriented reputation politics such as “naming and shaming,” many realists working from the rationalist paradigm have recognized the importance of public diplomacy in international relations. Recently, beyond discussions on definitions and scope of public diplomacy, many data-oriented, empirical studies have been published on the subject. For instance, moves have been made to rank which state can achieve the greatest level of soft power through the effective practice of public diplomacy. Moreover, quantitative text analysis (QTA) or content analysis frameworks have frequently been utilized to study how international media focus on controversial diplomatic issues between states. Even tweets and social networks are being studied to reveal what types of international diplomatic communications are supported and opposed by third-party domestic audiences. Rapid developments continue to be made in the methodological sophistication of public diplomacy studies. ...

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