The British establishment didn't think 'Brexit' could win, but it did. Here's why.

Ann M. Simmons, latimes.com

Image from article, with caption: A young couple painted as EU flags protest outside Downing Street in London. They opposed Britain's decision to leave the EU.

Excerpt:

Britons have always had a level of Euro-skepticism and those campaigning to remain in the European Union simply failed to push the positive, experts said.

“The whole 'remain' campaign got mired in the negative,” said Nicholas Cull, a professor of public diplomacy at USC. “But it’s bigger than the campaign. In terms of public diplomacy, the European Union failed to communicate and did not do enough to remind us of the European Dream. The European Dream was about learning to work together and about celebrating our differences, and about moving forward in peace, and about being better because our connections.” ...