Joel Harding, To Inform is to Influence: IO, SC, PD, what's in a name?
I recommend this book by friend and colleague Nancy Snow, who is also a USIA veteran.
Nancy Snow is Pax Mundi Professor of Public Diplomacy at Kyoto University of Foreign Studies and Adjunct Fellow at the Institute of Contemporary Asian Studies, Temple University Japan. Snow is media and public relations advisor to Langley Esquire, Tokyo, and Global Strategy Director for La Ditta Limited, a boutique firm that specializes in placing Japanese products and services around the world.
From 2013-2015 Snow was a Social Science Research Council Abe Fellow and Visiting Professor at Keio University in Tokyo, Japan. In 2015 she was named Professor Emeritus of Communications at California State University, Fullerton.
Snow has been a visiting professor in her specialty area of marketing foreign policy at the IDC-Herzliya (Israel) and UiTM (Malaysia). In the United States she was Associate Professor of Public Diplomacy at Syracuse University and Adjunct Professor in the USC Annenberg School for Communication. She maintains a visiting professor affiliation in public diplomacy at Tsinghua University (China).
Dr. Snow received an honorary magna cum laude doctorate in International Relations from the School of International Service, American University in Washington, D.C. Her specializations include international/intercultural communication, U.S. foreign and cultural policy, and peace and conflict resolution studies.
As a Presidential Management Fellow, Snow worked as a cultural affairs and educational exchange specialist at the U.S. Information Agency and refugee and migration specialist at the U.S. State Department. She also studied in the Federal Republic of Germany as a Fulbright scholar and taught American Foreign Policy and American Culture as a Fulbright professor at Sophia University in Japan.
Snow has published eleven books in six languages. Her personal website ishttp://www.nancysnow.com.
Japan’s Information War Paperback
July 17, 2016
by Nancy Snow
Japan is seen as a leader in soft power, the ability to attract and persuade rather than coerce, but is this the result of government initiatives? In Japan’s Information War, public diplomacy and propaganda specialist Nancy Snow takes an inside look at brand Japan’s inner workings. The result of two years of intensive research as an Abe Fellow, Snow makes a critical analysis of Japan’s global diplomacy and gives insights on how Japan could improve its nation branding strategy.