"The world needs a strong Africa: UNWTO candidate Walter Mzembi shares his views," eturbonews.com
Image from, under the headline: Tourism Minister and Zanu PF MP Walter Mzembi campaigns in Masvingo South.Excerpt:
Zimbabwe's Tourism Minister, the Honorable Dr Walter Mzembi, has been circling the globe to lobby countries to vote for him as the next Secretary General for the United Nations World Tourism Organization (UNWTO). The Minister of Tourism and Hospitality Industry shared his views with Sunday Mail in Zimbabwe and eTurboNews:
Minister Mzembi stated: ...
Zimbabwe had a negative brand name recognition when I assumed office in 2009.
I immediately realised that there was not a single person who did not know Zimbabwe out there.
So, I sought, in the first instance, to place a new Zimbabwe in the mindset of the international community through re-engagement and getting the country readmitted into the canons of global tourism.
I realised at that stage that it was possible to leverage tourism as a peace sector and a tool for citizen or public diplomacy.
I also learnt that in the majority of cases, ordinary citizens have absolutely no clue on fallouts between State administrations.
Therefore, tourism would be the bridge for people-to-people diplomacy that nation States should never collapse. ...