Alex Jorgensen was a Public Diplomacy (PD) Student who completed a joint MAIR/MSPR. He finished his degree in the spring of 2016. PD students combine an MA in International Relations from the Maxwell School with a MS in Public Relations from the Newhouse School.
PD Alumni Alex Jorgensen
This semester I had the privilege of working as an Account Executive at JM Strategic Communications Group in Manhattan. JMSC’s mission is to supply a high-level strategic consultancy to public and private companies in their investor relations and public relations practices. Our mission is to combine business objectives with strategy to communicate effectively to shareholders and stakeholders a company’s story and performance.
My daily activities consist of:
Drafting press/earnings releases
Media monitoring clients and peers
Developing investor presentations for clients
Fully develop & launched our company’s new website (jmscgroup.com, launched in February 2016)
Listen to and analyze quarterly earnings calls
Assist in running earnings conference call
Learn the fundamentals surrounding investor communication and initial public offerings
Gain knowledge of capital markets, the buy and sell side of wall street, and communicating a company’s story effectively both qualitatively and quantitatively
As I developed the basic skills to establish myself in the firm I felt that the Public Diplomacy program puts practitioners in a unique position to differentiate themselves. Students from the Public Diplomacy program have the skills to differentiate themselves through traditional public relations experience from practical PR curriculum, digital marketing, social media strategy, and an understanding of working with government officials while being a non-state actor. Through developing public relations strategies for particular clients, developing a network of Search Engine Optimization colleagues who bolster my digital media knowledge, and delivering on social media operations for in-house accounts and client accounts; I saw firsthand how lessons from the PD program applied directly to my daily routine.
Some key lessons from my practicum were that I learned the foundations of building marketing strategies for communicating the value of a start-up to new business and the general public, through the research and development of our company’s website. Possibly the most impactful lesson was in the balance between quality and timeliness. To become an expert in any field one must learn how to prioritize which tasks need to be treated with extensive detail, and which need to be turned at a speed that combines quality with timeliness. I do not think I have mastered this skill, but think that I am further than I imagined I could be in one semester’s time.
Another key application from Maxwell was knowledge about how the government functions, specifically with non-state actors. The government plays an important role in our operations. The sweeping regulations that came with Sarbanes-Oaxley, and the 2009 financial crisis have produced an environment in which public companies need to constantly be vigilant of the information they disclose in ensuring an equal playing field for all investors. Whether or not that playing field has been established is not up to the practitioners themselves, but taking accountability of their own day-to-day operations should produce a synergistic effect that ensures that playing field is intact. This experience was an incredible way to apply lessons from Maxwell and Newhouse to the beginning of my professional career in investor relations.
A Princeton PhD, was a US diplomat for over 20 years, mostly in Eastern Europe, and was promoted to the Senior Foreign Service in 1997. For the Open World Leadership Center, he speaks with
its delegates from Europe/Eurasia on the topic, "E Pluribus Unum? What Keeps the United States United" (http://johnbrownnotesandessays.blogspot.com/2017/03/notes-and-references-for-discussion-e.html). Affiliated with Georgetown University for over ten years, he shares ideas with students about public diplomacy.
The papers of his deceased father -- poet and diplomat John L. Brown -- are stored at Georgetown University Special Collections at the Lauinger Library. They are manuscript materials valuable to scholars interested in post-WWII U.S.-European cultural relations.
This blog is dedicated to him, Dr. John L. Brown, a remarkable linguist/humanist who wrote in the Foreign Service Journal (1964) -- years before "soft power" was ever coined -- that "The CAO [Cultural Affairs Officer] soon comes to realize that his job is really a form of love-making and that making love is never really successful unless both partners are participating."