"A Soap Opera Fights Malnutrition," uscpublicdiplomacy.org
image from video cited in entry
Jul 28, 2016
This new video from Deutsche Welle News (DW News) highlights the public diplomacy potential of educational entertainment (edutainment), food security and early childhood development. In Laos, where half of all children are undernourished, a new soap opera hopes to promote healthy eating habits and dietary change. The program was developed in partnership between the Laotian Government and the UN's International Fund for Agricultural Development (IFAD) to counter malnutrition and stunting in Laotian children. By encouraging viewers to copy the behaviors seen in the show, the series is both teaching viewers about proper nutrition and fighting early childhood malnutrition.