Monday, October 2, 2017

Is Trudeau Ready for U.S. Prime Time?

Brett Bruen,

uncaptioned image from article

For Canada to see some gains in trade talks, its leader needs to be more accessible to American audiences.

With NAFTA negotiations now entering a second round, Canada has to a large extent failed to deploy its most powerful public diplomacy weapon: putting the prime minister on prime-time American television. Sure, he was feted at the White House and got to chat with more members of Congress than most foreign leaders who visit Capitol Hill. Yet, as I told the Canadian correspondent, he really needs to get on a sitcom and "SportsCenter." That's where most Americans – most importantly, Middle Americans – spend their time. ...

No comments: