Brett Bruen, usnews.com
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For Canada to see some gains in trade talks, its leader needs to be more accessible to American audiences.
Excerpt:
With NAFTA negotiations now entering a second round, Canada has to a large extent failed to deploy its most powerful public diplomacy weapon: putting the prime minister on prime-time American television. Sure, he was feted at the White House and got to chat with more members of Congress than most foreign leaders who visit Capitol Hill. Yet, as I told the Canadian correspondent, he really needs to get on a sitcom and "SportsCenter." That's where most Americans – most importantly, Middle Americans – spend their time. ...
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