Join the ISPD for this series of fascinating seminars presented by experts on public diplomacy, negotiations skills, media, cross-cultural communication and many others!
Soft diplomacy resides in the ability to influence others to obtain specific outcomes employing tactful techniques to gain strategic advantage or to find common solutions to a challenge. The use of soft diplomacy instruments shifts attitude from coercion to a non-confrontational action. Its roots and resources rely on policies, culture and values. Soft diplomacy tools include public diplomacy, negotiation techniques, cultural understanding and cross cultural communication proficiency, intelligent use of public relations and media relations competence. Moreover, sociological and anthropological analyses of current prominent civilisations such as the Middle East, China, Africa or India set understanding from the current status quo to the international future crafting.
Soft Diplomacy Skills seminar is composed of 4 days of intensive training, 8 fascinating lectures:
- Public Diplomacy Applied (3 h)
- Relations with the Media (3 h)
- Cross Cultural Awareness (3 h)
- European perceptions of Arab Culture (3 h)
- The Rise of China (3 h)
- Relations with sub-Saharan Africa (3 h)
- India Insights (3 h)
- Negotiation Skills (3 h)
If you wish to get more information about this programme, please contact the ISPD Front Office.
A Princeton PhD, was a US diplomat for over 20 years, mostly in Eastern Europe, and was promoted to the Senior Foreign Service in 1997. For the Open World Leadership Center, he speaks with
its delegates from Europe/Eurasia on the topic, "E Pluribus Unum? What Keeps the United States United." Affiliated with Georgetown University for over ten years, he shares ideas with students about public diplomacy.
The papers of his deceased father -- poet and diplomat John L. Brown -- are stored at Georgetown University Special Collections at the Lauinger Library. They are manuscript materials valuable to scholars interested in post-WWII U.S.-European cultural relations.
This blog is dedicated to him, Dr. John L. Brown, a remarkable linguist/humanist who wrote in the Foreign Service Journal (1964) -- years before "soft power" was ever coined -- that "The CAO [Cultural Affairs Officer] soon comes to realize that his job is really a form of love-making and that making love is never really successful unless both partners are participating."