uncaptioned image from article
Without falling into the perils of academic debate, it is safe to say that identity is central to foreign affairs and engagement. Yet, public diplomacy (PD) initiatives often fail to embrace subnational identities. This creates disconnects and gaps between PD and the populations of target audiences. If we want to create sincere and compelling narratives, we need to do a better job at developing an adequate appreciation, understanding and incorporation of local identity.