Found on the Web: American Exceptionalism and US Foreign Policy: Public Diplomacy at the End of the Cold War (2001)

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Contents

Acknowledgements ix

Introduction 1

What is public diplomacy? 2

Analytical approach and major findings 3

Public diplomacy and policy: A special relationship 8

Rhetoric and models of foreign policy analysis 13

Recurring themes 19

The structure of the book 21

1 (R)evolution of an Idea 23
The recurring theme of American exceptionalism 23
Debating exceptionalism at the end of the Cold War 32
Conclusion: normative and rhetorical challenges 43

2 Rhetoric of Reconstruction: Containment,
Union, and Exceptionalism 46

Introduction 46
Rhetoric of reconstruction: `moving beyond containment' 49
Rhetoric of reconstruction: the metaphor of the
American Civil War 56
Rhetoric of reconstruction: American exceptionalism 61
Conclusion 64

3 Crisis, Community, and the Persian Gulf 71

Introduction 71
The `defining moment' 72
Building community 73
World War Two analogies 78
Purging Vietnam 81
The Gulf War and American exceptionalism 84
Conclusion 88

4 The Soviet Crises and US Public Diplomacy,
April 1991 to November 1992 96

Introduction 96
The Soviet crises 97
The summer summits 99
The Soviet coup and US `spin control' 102
Rhetorical strategies after the coup 104
The end of the Soviet Union 106
The Presidential campaign and American exceptionalism 108

5 The Clinton Reconstruction of 1993: Domestic Renewal
and the Global Economy 119

Introduction 119
The Clinton vision of dystopia 123
Rhetoric of reconstruction: the `war effort' of 1993 128
Rhetoric of reconstruction: Soviet±American normalization 133
Rhetoric of exceptionalism and credibility 136
Conclusion 138

Conclusion: American Exceptionalism and
US Foreign Policy 143

Transitional community-building and elite legitimacy 144
Exceptionalism and Bush public diplomacy 146
Exceptionalism in Clinton public diplomacy 151
Crisis management 154
Building sympathetic public ecologies 156
The shifting meanings of exceptionalism 157
(Re)creating the nation 159
Towards soft hegemony? 162

Notes 165

Bibliography 210

Index 249