International Advocacy in the Digital Age, Workshop #2

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CPD Forum on Public Diplomacy, Co-sponsored with the Embassy of Canada in Rome

CPD and the Embassy of Canada in Rome will jointly host a program in Rome, which will examine government-led international advocacy efforts by European countries.

Particular focus will be placed on the exploration of (1)how best to merge traditional and digital campaigns through balancing online and offline efforts, and (2)how we determine success through the use of metrics.

This workshop brings together representatives from several foreign ministries, including Italy, the United Kingdom, and the European Union, to share best practices and learn from one another.

The CPD Forum on International Advocacy is a follow-up to a successful series of workshops between the Center and Global Affairs Canada, which were held in the U.S. in April, 2015. These brought together representatives from the foreign ministries of Canada, Israel, Mexico, and the U.S. Department of State to share insights and lessons from their recent traditional and digital advocacy campaigns.

This event is by invitation only. For more information, please contact Stacy Ingber at singber@usc.edu.