Saturday, April 9, 2016

Found on the Web: Public Diplomacy Italy - Soft Power, The Means to Success

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Sample entry, under the section, ItalyUSrelations:
Matchmaking for U.S. Companies, States, Territories and EDOs at the Hannover Fair
The U.S. Commercial Service in Italy recently announced that will be happy to connect Italian companies with the numerous U.S. companies exhibiting at the Hannover Fair, taking place in Hannover, Germany from April 25 to 29, 2016.
The Hannover Messe (HM; English: Hanover Fair) is the world’s biggest industrial fair. It is held on the Hanover fairground in Hanover, Germany. Typically, there are about 6,500 exhibitors and 250,000 visitors.
The Hannover Messe started in 1947 in an undamaged factory building in Laatzen, south of Hanover, by an arrangement of the British military government in order to boost the economic advancement of post-war Germany. The first fair was colloquially known as Fischbrötchenmesse (Fischbrötchen fair) due to the exemptions in food rationing for the fair at this time. It proved hugely successful and was hence repeated on a yearly basis, contributing largely to the success of the Hanover fairground in replacing the then-East German city of Leipzig as the new major fair city for West Germany. 
The event will also be an opportunity to connect with U.S. States, Territories and EDOs, a program within the SelectUSA initiative. 
The U.S. Commercial Service in Italy is available also to facilitate contacts with U.S. exhibitors, companies, States, Territories and EDOs directly on-site at the Hannover Fair. 
For further information please contact: – Ph. +39 02 62688520 (for meeting with companies), and – Ph. +39 0262688523 (for meeting with States, Territories and EDOs.)

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