PD & Advocacy for Effective Results

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International Advocacy in the Digital Age, Workshop #3

Global Affairs Canada and the USC Center on Public Diplomacy (CPD) will jointly host a special forum that that will explore results measurement for public diplomacy and advocacy activities conducted by foreign ministries and international organizations.

Particular focus will be placed on the exploration of (1) the various tools, data and approaches used to measure the results of public diplomacy and advocacy activities, and (2) how effectively they have been used to demonstrate results and evaluate these activities.

The workshop will bring together representatives from eight foreign ministries, as well as NATO and the UN, to share best practices and learn from one another. The session will also include industry participants and others. The first day (April 20) will be a closed session focused on case study presentations and discussions, while the second day (April 21) will be a more public, interactive session that will incorporate industry participants and others.

This Forum is a follow-up to a successful series of workshops between CPD and Global Affairs Canada, which were held in the U.S. in April 2015, and in Italy inFebruary 2016. Both brought together representatives from various foreign ministries to share insights and lessons from both traditional and digital advocacy campaigns.

This event is by invitation only. For more information, please email singber@usc.edu.

You can also follow the discussion online under the hashtag #Diplometrics.

PROGRAM HIGHLIGHTS (Eastern Daylight Time)

9:00 WELCOME REMARKS
Ken MacKillop, Assistant Deputy Minister, Public Affairs, Global Affairs Canada

9:20 PANEL DISCUSSION: FOREIGN MINISTRY AND INTERNATIONAL ORGANIZATION REPRESENTATIVES
Summary of Case Study Presentations and Discussions 
Moderated by Jay Wang Director, University of Southern California, Center on Public Diplomacy, Los Angeles, USA

10:30 INDUSTRY PANEL #1
Kevin Chan, Head of Public Policy, Canada, Facebook Inc.
News and Government Partnerships, Canada, Twitter

11:15 INDUSTRY PANEL #2
Colin McKay, Head of Public Policy & Government Relations, Canada, Google
Donny Halliwell, Senior Strategist, Customer Success, Hootsuite

12:30 KEYNOTE REMARKS
Dr. Anatoliy Gruzd, Director, Social Media Lab (Ryerson University) and Canada Research Chair (CRC) in Social Media Data Stewardship

1:15 FROM THE EXPERTS: FOREIGN POLICY GROUP
Aaron Schumacher, Director, International

1:45 FOCUS ISSUE:  DIRECT DIPLOMACY INITIATIVE
Freedom and Human Rights Bureau, Global Affairs Canada

When

Thursday, April 21, 2016 - 9:00am to 2:30pm