Thursday, July 14, 2016

Hi-tech and hasbara

Image from article, with caption: Gilad Carni (left) welcomes a delegation of New York-based diplomatic ambassadors and consul generals for a week-long American Jewish Committee seminar on Israel, in May 2015.

How a life-loving ‘all-around good guy’ became a brand ambassador for enterprises and for Israel.

Excerpt [full text by subscription only]:
People often complain that Israel lags behind in hasbara – public diplomacy, public relations, or however you prefer to translate the term that literally means “explanation.”

Gilad Carni is one of the few actively working to solve the problem. ...

No comments: