Image from article, with caption: Gilad Carni (left) welcomes a delegation of New York-based diplomatic ambassadors and consul generals for a week-long American Jewish Committee seminar on Israel, in May 2015.
How a life-loving ‘all-around good guy’ became a brand ambassador for enterprises and for Israel.
Excerpt [full text by subscription only]:
People often complain that Israel lags behind in hasbara – public diplomacy, public relations, or however you prefer to translate the term that literally means “explanation.”
Gilad Carni is one of the few actively working to solve the problem. ...