Assignment location and time-frame:The consultant shall work 20-30 h/week with freelance contract. The work should predominantly take place from the project office on rue Egmont 15 – 1050 Brussels, Belgium. No travel is currently foreseen. The assignment shall begin as soon as possible, and if satisfactory, will last until at least February 2018 – renewable for additional two years.
The EU Policy and Outreach Partnership is an EU-funded project, implemented by Equinoccio, a Madrid-based consultancy (equinoccio.eu), in tight coordination with the European Commission´s Foreign Policy Instrument. The project supports the EU to engage with partner country audiences and stakeholders of influence through public diplomacy activities, tools and training, in an effort to:
Improve the understanding of the European project, principles and policies amongst the citizens of partner countries and foster an image of Europe that resonates better with local specificities.
Deepen the engagement of the EU with future leaders and influencers in key policy areas as well as promoting learning and building mutual trust with and between citizens.
The project is part of a series of interventions leading towards a more coherent global EU Public Diplomacy strategy. Global in nature, it focuses on pilot activities in Hong Kong/Macau, Singapore and New Zealand, developed in tight cooperation with the relevant EU Delegations. This project´s primary “public” or audience are think tanks and media, as well as academics and students. In close cooperation with local universities, PR companies, think tanks and other partners, the project will organise around ten events (e.g. conferences/seminars/round-tables), with well-developed audience interaction and elaborated outreach in the “pilot countries”. The identified priority topics include Climate Change, Geographic Indications within the context of Free Trade Agreements and Media Perceptions of the EU. Interventions are not stand-alone but aim and linking previous and future engagements in order to contribute to a more effective global EU Public Diplomacy. Policy and Outreach Partnerships are also being developed in ten key “strategic countries/regions”. In addition, the EU also engages in academic outreach through Jean Monnet activities, Civil Society engagement and Cultural Diplomacy.
Scope of Work:
The consultant will support the team leader in the following:
Event management coordination
Help draft Terms of Reference/specifications and collect quotes/cost estimates for event and communications needs
Liaise with pilot-country based PR and Communications agencies and experts
Coordinate administration and financial management with Madrid office.
Communications and Outreach
Collect, summarise and adapt EU information and communications content to local context, for concise and attractive communications material
Adapt social media strategy to each event, in coordination with local expert
Quality assurance of materials provided by PR companies and experts
Select and fine-tune/edit top communications material for EU Delegation use – pre- and post-event.
Stakeholder mapping and reporting
Identify, follow and report highlights of key influencers & actors of relevance for event topics, e.g. climate change in Singapore, LGBTI rights in Hong Kong, and Geographic indications in New Zealand.
Ongoing review of topic highlights in pilot countries, e.g. related events, major media focus (based on EU Delegation newsletters etc.)
Public Diplomacy Best Practices, Monitoring and Evaluation
On-line research of best practices in public diplomacy, and relevant monitoring and evaluation
Survey-based evaluations and recommendations after each event
Additional Project Assistance:
Support team leader in mission agenda planning
Participate in and draft meeting/conference summaries and action points, including for Project Steering Committee meetings
Minor office management, e.g. production of hard copies through copy shops
Support mid-term evaluation and audits
Replace and follow up work of team leader while on leave or mission
The consultant shall have the following experience & skills:
Professional level of English-language communications. Knowledge of Cantonese would be a great plus.
University degree in relevant field (communications, media, international or EU relations, political science or related).
At least 3 years in communications/public relations, covering strategic communications, social media, event management and production of communications material.
At least 1 year working in EU institutions´ communications.
Excellent interpersonal and coordination skills for on-line correspondence with PR partners and experts across the globe.
An eye for visual and text details and precision. Ability to filter a broad scope of complex information into key communications highlights.
Strong ICT skills, in particular use of software for various social media, graphic design, photo and video editing, as well as newsletter creation (e.g. Mailchimp).
Experience working with New Zealand, Hong Kong and/or Singapore would be a plus.
A Princeton PhD, was a US diplomat for over 20 years, mostly in Eastern Europe, and was promoted to the Senior Foreign Service in 1997. For the Open World Leadership Center, he speaks with
its delegates from Europe/Eurasia on the topic, "E Pluribus Unum? What Keeps the United States United" (http://johnbrownnotesandessays.blogspot.com/2017/03/notes-and-references-for-discussion-e.html). Affiliated with Georgetown University for over ten years, he shares ideas with students about public diplomacy.
The papers of his deceased father -- poet and diplomat John L. Brown -- are stored at Georgetown University Special Collections at the Lauinger Library. They are manuscript materials valuable to scholars interested in post-WWII U.S.-European cultural relations.
This blog is dedicated to him, Dr. John L. Brown, a remarkable linguist/humanist who wrote in the Foreign Service Journal (1964) -- years before "soft power" was ever coined -- that "The CAO [Cultural Affairs Officer] soon comes to realize that his job is really a form of love-making and that making love is never really successful unless both partners are participating."