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The nation's foreign ministry appointed some 400 citizens to share the best of Korean culture, arts and ideas with the world.
At an official ceremony on Friday these special ambassadors-- from children to senior citizens-- gathered to mark the start of various public diplomacy programs.
"We hope that our public diplomats will listen, consider and engage in heartfelt communication with their counterparts."
The year-long programs range from cultural exchanges, education to self-designed projects for the youth, held in various corners of the world.
The goal is simple according to the ministry "win the favor and the hearts of citizens of other countries."
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