Thursday, May 10, 2018

Connecting Public Diplomacy and Foreign Policy

Sevin image from

Sevin Efe. Public Diplomacy [JB emphasis] and the Implementation of Foreign Policy in the US, Sweden and Turkey . Cham, Switzerland: Palgrave Macmillan, 2017. 248 pp., 114.39€ hardcover (ISBN: 978-3-319-49333-6).
Kadir Ayhan
International Studies Review, viy041,
Published: 08 May 2018

The term public diplomacy was coined in the 1960s, but it only achieved widespread use in the 1990s, after Joseph Nye's coining of the term “soft power.” As a result of the field's novelty, public diplomacy scholars are still searching for theories from disciplines ranging from communication to public relations, from international relations (IR) to marketing. The interdisciplinary nature of the study of public diplomacy sometimes overshadows the connection between public diplomacy and foreign policy.

Efe Sevin's book reminds the readers that “public diplomacy carries the label of diplomacy” (26); as such, it is not merely a communication process, but an intentional tool of foreign policy to achieve certain objectives. This connection is... [JB - sic]

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