Sitting down with PR expert Ran Bar-Yoshafa.Excerpt [entire article by subscription]:
Ran Bar-Yoshafat’s dream is to create the Jewish superhero. The 31-year-old is locally known as Ran the Explainer, an Israeli-PR guru, who on a six-month tour of the US battled anti-Israel sentiment in churches and schools for the pro-Israel group StandWithUs.
He’s a past champion of mixed martial arts, served in an elite combat unit and is now vice president of a Jerusalem-based investigative institute, Kohelet Policy Forum. He is also a project manager for the Israeli Jewish Congress, an organization that works to strengthen the Jewish character of Israel and create connections between the Diaspora and Israel. If that weren’t enough, he’s a lawyer with an MA in business management and a second MA in history.