In this chapter, I will discuss alternative ways of understanding public and digital diplomacy. Rather than beginning with what these concepts are supposed to mean, I will argue that their main value is in signifying the intention to reform diplomatic organisations. I will then discuss the relationship of digital and public diplomacy to traditional diplomatic practices, and describe the expanded skillset that this relationship implies. Finally, I will discuss how these skills relate to organisational reform by outlining the importance of evaluation to how we interpret the purpose and value of public and digital diplomacy.
A Princeton PhD, was a US diplomat for over 20 years, mostly in Eastern Europe, and was promoted to the Senior Foreign Service in 1997. For the Open World Leadership Center, he speaks with
its delegates from Europe/Eurasia on the topic, "E Pluribus Unum? What Keeps the United States United." Affiliated with Georgetown University for over ten years, he shares ideas with students about public diplomacy.
The papers of his deceased father -- poet and diplomat John L. Brown -- are stored at Georgetown University Special Collections at the Lauinger Library. They are manuscript materials valuable to scholars interested in post-WWII U.S.-European cultural relations.
This blog is dedicated to him, Dr. John L. Brown, a remarkable linguist/humanist who wrote in the Foreign Service Journal (1964) -- years before "soft power" was ever coined -- that "The CAO [Cultural Affairs Officer] soon comes to realize that his job is really a form of love-making and that making love is never really successful unless both partners are participating."