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International organizations (IOs) established after the Second World War are all equipped with departments for communication which present and underline goals, engagements, and achievements in their fields of competence: democratization, human rights, development, collective security, peacekeeping, or peace building. Communications policies and strategies are an integral part of their public diplomacy and are therefore key instruments of their soft power [JB link] (Melissen 2005) — the ability to shape whatothers [JB emphasis want. [JB comment: Nye's comment on soft power is somewhat different: “'Soft Power Is Cultural Power'. Partly. Power is the ability to alter the behavior of others to get what you [JB emphasis] want."] Against this background, NATO’s Public Diplomacy Division (PDD), which was created in 2003, has the function to inform the wider public about the Alliance’s activities and policies through contacts with the media, NATO’s website, publications, seminars and conferences, as well as NATO’s Science Programme.
A Princeton PhD, was a U.S. diplomat for over 20 years, mostly in Central/Eastern Europe, and was promoted to the Senior Foreign Service in 1997. After leaving the State Department in 2003 to express strong reservations about the planned U.S. invasion of Iraq, he shared ideas with Georgetown University students on the tension between propaganda and public diplomacy. He has given talks on "E Pluribus Unum? What Keeps the United States United" to participants in the "Open World" program. Among Brown’s many articles is his latest piece, “Janus-Faced Public Diplomacy: Creel and Lippmann During the Great War,” now online. He is the compiler (with S. Grant) of The Russian Empire and the USSR: A Guide to Manuscripts and Archival Materials in the United States (also online). In the past century, he served as an editor/translator of a joint U.S.-Soviet publication of archival materials, The United States and Russia: The Beginning of Relations,1765-1815. His approach to "scholarly" aspirations is poetically summarized by Goethe: "Gray, my friend, is every theory, but green is the tree of life."
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