Monday, November 30, 2015

Articles on public diplomacy published by the Australian National University

image from

Pursuing public diplomacy: an examination of the purpose and  potential of the 'Friends of Syria Group'
 Public diplomacy is gaining international recognition as a necessary and important tool needed for nations to successfully pursue their political goals. But what is public diplomacy? Public diplomacy involves the transnational flow of ideas and the active engagement of both government and non-government actors in policy development. Public diplomacy can be used to influence governments through the public or merely as a way to influence the public in order to build broad national relationships. Public diplomacy can be effective because it supports traditional diplomacy, because of the message it delivers or through the context a message is delivered in. To be effective it is necessary for a government to clarify for themselves an understanding of public diplomacy that matches their goals and objectives...

Island of Religious Tolerance: Can the Syrian government use the equality between Christians and Muslims in Syria as a public diplomacy tool to enhance its international standing?

 Public diplomacy presents a unique challenge to the Syrian Arab Republic, whose public image in the international arena has been tarnished in a post-9/11 climate where 'Middle East' is all too often synonymous in Western media with 'lslamist extremism', 'radicalism', 'intolerance'. Attempts by the Syrian government and its embassies overseas to counter negative perceptions have largely centered on one of Syria's key strengths: its significant cultural and historical tradition. To this end, Syria has been promoted as a 'Cradle of Civilisation', with emphasis placed on its scenic landscapes, as well as historical and archaeological landmarks. While this has been important in advancing a more positive image of Syria in the international domain, there is scope to build on these efforts in order to further Syria's interests overseas...

Repaving the road to Damascus

 Australia's Embassy in Syria's capital of Damascus was closed in 1999 under the Howard Government. In order to explore the possibility of reopening the Embassy, there needs to be a clear understanding of Australian foreign policy and also of Syria's value to Australia. Decisions in Australian foreign policy are made by the Prime Minister. He is influenced however, to varying degrees, by Parliament, the media, lobby groups, industry, non-governmental organisations and the general public. The more economic and political power these groups possess, the more likely they are to influence foreign policy. Foreign policy priorities are quite vulnerable to changes in government and context. Just as foreign policies have transformed over time, over the next few years the Rudd government will develop a new foreign policy...

No comments: