A new, multi-sensory installation geared to introduce visitors to Israeli life will be launched on Monday, Israel’s Ministry of Foreign Affairs announced on Thursday.
“Open a Door to Israel” is an exhibit made up of nine giant screens, shaped as doors, which visitors open to learn about different aspects of Israel, including the country’s heritage, music scene, family life, education system and innovation. Audiences are then invited to watch a multimedia show, synchronized with robotic screening technology, which focuses on Israeli creativity.
The installation was created through a joint effort on the part of the Foreign and Strategic Affairs/Public Diplomacy Ministries.
Arthur Koll, Foreign Ministry Deputy Director General for Public Affairs, said the goal of the installation is to present Israeli society and values in a “personal and relatable way by hands-on experience.”
According to the Foreign Ministry statement: “The exhibit is meant to provide people around the world with a glimpse of Israel and its people, letting them create connections by experiencing, interacting and getting a sense of the values that make up the unique spirit that is Israel.”
The installation will have a grand opening at the Tel Aviv Port on Dec. 7., in the presence of Minister of Strategic Affairs and Public Diplomacy Gilad Erdan, before going on a world tour.
The international launch will take place in January at the Vitoriano Museum in Rome and will continue to other locations, such as Germany, France, Russia, South Korea, Japan, China and the US.
Watch a video about “Open a Door to Israel” ... [see] .