Monday, June 20, 2016

Nation Brander: Italian Nation Branding Professional Association launched

image from entry


A new Professional Body for the emerging profession of the Nation Brander has been officially launched in Italy.

The new association will be called “Nation Brander – Associazione Italiana Professionisti del Nation Branding” and aims to represent the Nation Brander as a stand alone professional category. ...

Every italian [sic] company with international business should consider hiring a Nation Brander as a consultant, to create favorable and strategic promotional campaigns with the tools of Public Diplomacy and to help break away from unfavorable assumptions such as sterotyping [sic] and involuntary, propagation of common place mistakes related to their said Country. ...

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