Branding Hiroshima Beyond Obama

Nancy Snow, Huffington Post

Snow (right) image from article

Excerpt:

President Obama traveled ... to Hiroshima to make his memorable 17-minute speech that called for a world free of nuclear weapons. ...

Hiroshima needs to rebrand itself beyond Obama, just as Japan is branding itself beyond World War II. ...

Today’s Hiroshima is as much about social entrepreneurship and start-up businesses, Made in Hiroshima products, and civic pride . ...

Nancy Snow is Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies, Japan. ...