Guest Speaker Event: Mexico's Struggle With Its Country Image

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Emerging, Exotic, But Yet Dependent: Mexico's Struggle With Its Country Image

Professor Cesar Villanueva Rivas, guest speaker
Professor Rebecka Ulfgard, guest speaker
Professor Nick Cull, moderator

USC Annenberg School for Communication and Journalism
3502 Watt Way, Los Angeles, CA

RSVP at https://goo.gl/forms/iRK41Uh5fjsztMkX2

Date: Tuesday, February 28, 2017
Time: 12pm-1pm
Room: ASC 207

Refreshments will be provided

Hosted by the Association of Public Diplomacy Scholars at USC and the USC Master of Public Diplomacy Program

Questions? Contact us at apds@usc.edu

Guest Speaker Bios:

César Villanueva Rivas is Associate Professor, International Relations and Public/Cultural Diplomacy at Universidad Iberoamericana in Mexico City, since 2007. Member of Mexico’s National System of Researchers, National Council of Science and Technology (SNI-CONACYT in Spanish). He has coordinated the study A Contemporary Agenda for Mexican Cultural Diplomacy, a breakthrough analysis of trends and actions of soft power in Mexico over the last decade, with contributions by leading experts in the field. He holds a PhD in Political Science from Linnaeus University (2007, previously Växjö University), in Sweden, doctoral thesis: Representing cultural diplomacy. Soft power, cosmopolitan constructivism and nation branding in Mexico and Sweden (Växjö University Press, 2007). A frequent lecturer on cultural/public diplomacy and contemporary arts at different universities and cultural centers in the Americas, Asia and Europe, in 2015 he was the keynote speaker at the Wilton Park conference on Soft Power, held in Mexico, with participation by leading worldwide experts in the field. He has just concluded a research project funded by the Mexican National Council of Science and Technology (CONACyT) on the image of Mexico abroad (2006-2015).

Rebecka Villanueva Ulfgard is Associate Professor in International Cooperation and Development Studies, Instituto Mora, Mexico City, since August 2008. She is teaching courses and supervising Masters theses on International Relations theories, International Cooperation and Development (focus on Mexico, Latin America, and Latin America/Mexico-European Union relations) at the Master’s Program on International Development Cooperation. Member of Mexico’s National System of Researchers, National Council of Science and Technology (SNI-CONACYT in Spanish). She obtained her PhD degree in Political Science from Linnaeus University (2005, previously Växjö University) with the doctoral thesis Norm Consolidation in the European Union: The EU14-Austria Crisis in 2000 (Växjö University Press, 2005). In Mexico she is taking an active part in new initiatives to include civil society and academia in the foreign policy process, for example around the Global Partnership for Effective Development Co-operation and the implementation of the 2030 Agenda/Sustainable Development Goals. Her latest edited book is Mexico and the post-2015 Development Agenda: Contributions and Challenges. Palgrave Macmillan, 2017. She is the lead coordinator (together with César Villanueva Rivas) of the Palgrave Macmillan series on “Governance, Development, and Social Inclusion in Latin America”.