Government endeavours to influence foreign publics have long pre-dated the concept of public diplomacy, coined in the 1960s. The communication and technology revolution that is shaping the 21st Century has given a powerful impetus to this particular way of conducting international relations. Governments have lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media?
Alan Hunt’s Public diplomacy. What it is and how to do it, represents a major tool for diplomats around the world to perform effectively in their working environment, as well as being a must-have for anyone willing to explore this area in depth.
Public diplomacy. What it is and how to do it pursues the general objective of providing its readers with a historical, conceptual and pragmatic overview of the use and practice of public diplomacy. This publication
Examines the different spectrums and dimensions of the term;
Develops the related fields of nation branding, propaganda and cultural relations;
Identifies the specific roles played by an increasing number of actors involved in public diplomacy;
Provides useful methods, tools and techniques to improve public diplomacy practices;
Offers a substantial overview of performance measurement and evaluation tools.
Target audience Public diplomacy. What it is and how to do it is a tool for all actors interested in deepening their understanding or improving their mastery of public diplomacy.
A Princeton PhD, was a US diplomat for over 20 years, mostly in Eastern Europe, and was promoted to the Senior Foreign Service in 1997. For the Open World Leadership Center, he speaks with
its delegates from Europe/Eurasia on the topic, "E Pluribus Unum? What Keeps the United States United." Affiliated with Georgetown University for over ten years, he shares ideas with students about public diplomacy.
The papers of his deceased father -- poet and diplomat John L. Brown -- are stored at Georgetown University Special Collections at the Lauinger Library. They are manuscript materials valuable to scholars interested in post-WWII U.S.-European cultural relations.
This blog is dedicated to him, Dr. John L. Brown, a remarkable linguist/humanist who wrote in the Foreign Service Journal (1964) -- years before "soft power" was ever coined -- that "The CAO [Cultural Affairs Officer] soon comes to realize that his job is really a form of love-making and that making love is never really successful unless both partners are participating."