Sunday, February 21, 2016

Found on the Web: The First Lady Michelle Obama's Portrayal and Influence on Public Diplomacy in Microblog

image (not from article) from

GUO Qian; Tsing Hua University;  The First Lady is an important representative of American foreign activity and national image,and plays an indispensable role in America's traditional public relations. In the age of " weiplomacy ", Embassy of America builds a positive image of the current First Lady Michelle Obama, and interacts well with the Chinese public via its official Sina Microblog.This article is based on official Sina Microblog operated by America Embassy, analyzes the microblog about Michelle Obama, and explores how the Internet builds the image of current First Lady as well as its influence.

【Key Words: weiplomacy First Lady image building public diplomacy
【CateGory Index】: G206.2
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1 comment:

Jed Willard said...

Hi John,
Regarding Mrs. Obama's PD power, you may appreciate this dialog I found on Facebook between a (Sanders-supporting) mother and her daughter:

[Daugher]: when are we going to the President's house?
Me: you mean the White House?
[Daugher]: Yes, I need to talk to the President (what's his name again?) And his wife Michelle
Me: what do you want to tell them?
[Daugher]: I need to tell him "i love you and I promise I will be at the voting place to see who the next President is going to be. I like the girl who's trying to be president, not the boys"
Best regards,