odwyerpr.com
| By Kevin McCauley |
NATO has hired DC-based PA shop Agenda and London-headquartered marketing firm Engine to handle communications across its 28 member-states and beyond. The five-year assignment consists of a package of strategic communications, branding, advertising, video, digital and social media components.Doug Turner, Agenda founding partner, said the win followed a "long and highly competitive process." He said in a statement, "There is no greater challenge -- and reward -- than helping the Alliance deal with a new generation of security threats." An Agenda spokesperson told O'Dwyer's the overall aim of the work is to deliver NATO’s messages to external audiences in a more effective manner. There was no incumbent. In 2011, Agenda worked with NATO on its "Allies in America" campaign and public diplomacy tour of the US. |
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