|By Kevin McCauley|
|NATO has hired DC-based PA shop Agenda and London-headquartered marketing firm Engine to handle communications across its 28 member-states and beyond.|
The five-year assignment consists of a package of strategic communications, branding, advertising, video, digital and social media components.
Doug Turner, Agenda founding partner, said the win followed a "long and highly competitive process."
He said in a statement, "There is no greater challenge -- and reward -- than helping the Alliance deal with a new generation of security threats."
An Agenda spokesperson told O'Dwyer's the overall aim of the work is to deliver NATO’s messages to external audiences in a more effective manner.
There was no incumbent.
In 2011, Agenda worked with NATO on its "Allies in America" campaign and public diplomacy tour of the US.