Ke Yinbin: How to go enterprises to enhance their public image

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image from article, with caption: Chahar Auditorium site

Ke Yinbin the Secretary-General on issues of concern to multinational corporations and elites to communicate, to explore the Chinese enterprises to go out effectively improve China and their own social image abroad. Ke Yinbin Secretary-General pointed out that the multinational measure is to see Chinese Index total assets of the total overseas assets ratio, the total number of employees abroad and the proportion of employees overseas sales proportion of the total sales of the three cross-border indices can reflect a multinational cross-border level. The Secretary-Ke Yinbin Chinese enterprises need to focus on diplomacy and international relations. China business growth history, from the perspective of learning can be divided into three stages. The first stage, the study of economics. The second stage, the study business administration. The third stage, the study of Foreign Affairs and International Relations Ke Yinbin said:. 'Whether or domestic multinational enterprises, and now many companies are feeling the effects of globalization brings situation, I think that learning foreign affairs and international relations will be a trend.'

Ke Yinbin Secretary-General also emphasized that entrepreneurs should learn how to deal with foreign governments, political parties, NGO, media, public and so on. So, how to interact with the host country? How to 'go out' to achieve the social mission of public diplomacy? Everyone's face doubt, Ke Yinbin Secretary-General explained that a multinational company engaged in public diplomacy has three main roles: First, actors, two supporters, three, trustee multinational public diplomacy also includes the following three aspects of the problem: First, multinational operations, two, social responsibility, three national mission Ke Yinbin Secretary-General stressed that enterprises should increase responsiveness to political organizations, NGO organizations, media organizations, the ability of international professional standards organizations should do the following specific preparations: First, the training learning, two, learn advanced business case studies, three, learning by doing, four, and innovation. Finally, the Shanghai Public Diplomacy Association executive vice president Li Fenghua, said the Secretary-General heard Chahar learn Ke Yinbin vivid speech, indeed benefit. Mr. Li appealed to the Chahar learn through this platform, everyone will work together to jointly promote the development of public diplomatic relations to China.

This report will be Chahar Auditorium 2015 21 event. Chahar Chahar Society auditorium are associated with colleges and universities, community organizations and businesses together to build a communication platform to disseminate Diplomacy and International Relations Public diplomacy and peace frontier areas of knowledge of each event for the report by the Eminent Persons 1-2 people, around a particular theme to make a speech, and interaction with the audience. Speakers come from Chahar Society of the International Advisory Committee, << >> Public Diplomacy Quarterly Editorial Committee and Chahar Institute Senior Fellow.