Tuesday, May 16, 2017

Discussing Current Challenges in Public Diplomacy: Scholars and Practitioners to Meet in San Diego


Alexander Buhmann, linkedin.com

image from entry
On 30th May 2017 scholars and practitioners are going to meet for a one-day conference in San Diego, California: “Bridging practice and disciplinary perspectives on the formation and effects of country image, reputation, brand, and identity”.
In the conference, 18 academics from nine countries will present the latest in public diplomacy research on current topics. These will include: activism, engagement, public-private partnerships, social media, food diplomacy, country image measurement, diaspora networks, refugees, terrorism, and the relation of theory and practice in public diplomacy. 

In the afternoon the conference will finish with a special round table featuring Kathy Fitzpatrick (American University), Robert Banks (University of Southern California), James Pamment (Lund University, Sweden), and Steven Pike (Syracuse University). Together with the audience, the round table will discuss current issues in teaching public diplomacy focusing on curriculum content, pedagogical approaches, and learning outcomes.
The conference is organized by members of the new Public Diplomacy Interest Group of the International Communication Association and sponsored by the USC Center on Public Diplomacy and the Centre for Corporate Communication at BI Norwegian Business School.
Join the conference! The conference will take place on 30 May 2017 (9am - 5pm) as part of the Annual Conference of the International Communication Association, at Hilton San Diego Bayfront. The participation fee is US $85 and includes catering at coffee breaks and a lunch buffet. Registration can be made online. In case of questions regarding registration please contact membership@icahdq.org.
Program
First Paper Session: The Role of Non-State Actors in Public Diplomacy
 Kadir Ayhan // A network of young Korean public diplomacy activists: Case study of VANK
Aleksandra Sasa Gorisek // Public diplomacy: An instrument of civil society engagement in global governance
Candace White & Kathy Fitzpatrick // Defining the role of private sector corporations in public diplomacy
Yanling Yang // The role of non-state actors that impact China's soft power
Second Paper Session: Identifying and Measuring Dimensions of Public Diplomacy and Country Image
Yingying Chen & Hairong Li // Understanding and measuring national image on Twitter: A comparative analysis of China, Japan and India
Alina Dolea // Public diplomacy in turbulent times: Redefining challenges for theory and practice
Diana Ingenhoff, Tianduo (Tina) Zhang, Alexander Buhmann, Candace White, & Spiro Kiousis // A multi-cultural measurement instrument for public diplomacy: Analyzing value drivers and effects of country images on stakeholders' behavior in three countries
Iulia Monica Oehler-Şincai// The impact of the diaspora networks on the country of origin image
Third Paper Session: Structures, Strategies, and Messages for Public Diplomacy and Promoting the Nation Brand
Alexander Marchukov // How Russia portrays itself on Facebook and Twitter in the countries of Eurasian Economic Union
James Pamment // Public diplomacy and the refugee crisis in Northern Europe: Subverting the rules of attraction
Yan Wang // Counter-terrorism, or being terrorist? Animation news framing of the China's counter-terrorism law
Melissa White & Katerina Tsetsura // Are you what you eat? Typology of food diplomacy
Round Table “Teaching Public Diplomacy: Curriculum, Approaches and Outcomes”:
Kathy R. Fitzpatrick (moderator) Professor of Public Communication School of Communication, American University
Robert Banks, Clinical Associate Professor of Public Diplomacy, Annenberg School of Communication and Journalism, University of Southern California
James Pamment, Associate Professor in Strategic Communication, Department of Strategic Communication, Lund University, Sweden
Steven Pike, Assistant Professor of Public Relations S.I. Newhouse School of Public Communication, Syracuse University
Organizers & Scientific Committee: Diana Ingenhoff (diana.ingenhoff@unifr.ch), University of Fribourg: Candace White (white@utk.edu), University of Tennessee; Alina Dolea (alinadolea@gmail.com), University of Bucharest; Spiro Kiousis (skiousis@jou.ufl.edu), University of Florida; Kathy Fitzpatrick (kfitzpat@american.edu), American University; Alexander Buhmann (alexander.buhmann@bi.no), BI Norwegian Business School; Jay Wang (wangjian@usc.edu), USC Center on Public Diplomacy
For questions about the program please contact lbier@vols.utk.edu.

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