Thursday, May 4, 2017

How new audience tech is helping politicians create personal brands

Amit Rathore,

Tharoor image from
Shashi Tharoor, one of the first politicians in India to start tweeting, remembers those days as when, 'it was fashionable for Indian politicians to sneer at the use of social media.' So much so that a senior BJP leader once warned him saying, “Too much tweeting can lead to quitting.”
He has had his share of social media controversies but as Minister for State for External Affairs, Shashi Tharoor used Twitter for India’s ‘public diplomacy’ when the medium was still very niche. During his visits to countries like Liberia and Haiti (events that rarely find a mention in mainstream media) he took to Twitter to highlight how it would positively impact India's image-building. He is the first Indian politician to publish his annual report card and how he uses his local area development funds. His website has a detailed account of his activity in the Parliament and acts as an archive for his extensive published work. ...

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